YellowMan founder, Peter Mui, started the concept of YellowMan under that premise that skin color should never be a barrier against social status. He should know. Chinese blood, and Oklahoma native, his identity breaks all the usual cultural stereotypes. He's true to all dimensions of his identity, proudly exuding his Chinese heritage on one side and down-home country singer on the other. Tall, broad-shouldered, and overflowing with confidence, Peter Mui can not be packaged into any preconceived category.